We define these objectives following SMART principles, that is, they must be specific, measurable, achievable, relevant and defined by a specific time. Note that we use a different variant to the one established by George T. Doran. We substitute "assignable" by "attainable" and "realistic" by "relevant" since for us, it is fundamental that these objectives have an impact and bring us closer to the goals we want to achieve. In addition, it is essential that all objectives meet this criterion because it forces us to set aside aspirational objectives and reduce self-deceptive thinking and complacency.