Once the Brand Strategy Brief has been completed, a Kick-off meeting is held in which the business objectives to be achieved and what is expected of mendesaltaren are delved into. The Kick-off meeting helps to establish measurable and attainable objectives, as well as setting a realistic roadmap. In this session, we must begin to unravel the problem, as well as throw out hypotheses as to why it has arisen. We want to be quick with coming up with possible solutions, both from our stakeholders, the client's team and our own team. In this way, we can assess how flexible and receptive our stakeholders are, and how easy it will be to convince them of our given solutions. A good exercise to use in this phase is the Product Canvas, which is explained below.